Final answer:
Mrs. Ramsay's effect is similar to the circus advertisement by using persuasive techniques to evoke desired audience responses, observed in both the Super Bowl M&Ms ad and the Smokey Bear illustration.
Step-by-step explanation:
The effect on Mrs. Ramsay is similar to that of the circus advertisement mentioned in the first paragraph in that both utilize persuasive techniques to evoke specific responses from their respective audiences.
The Super Bowl advertisement for M&Ms employs tactics such as the bandwagon fallacy and kairos to create a sense of timeliness and a feeling that indulging in M&Ms is a shared and appropriate behavior across various situations.
Similarly, the Smokey Bear illustration relies on ethos and emotional appeal, using per-nification to make a wild animal appear as a caring father figure, thus removing a sense of danger and promoting safety in a way that is universally accessible and endearing to both children and adults.