Final answer:
According to professional ethics, a brokerage's website must link its domain and the author's information. Trustworthy websites are affiliated with recognized organizations, have relevant credentials, and provide contact information for the author.
Step-by-step explanation:
According to the canons of professional ethics, two things that must be linked to a brokerage's website are the website's domain and the author of the web page.
The website's domain can indicate whether it is affiliated with a college or university (e.g., .edu), the federal government (e.g., .gov), or a nonprofit organization (e.g., .org). These types of websites are generally more trustworthy sources of information than commercial or business websites (e.g., .com).
The author of the web page is also important in assessing the website's credibility. It is crucial to check if the author is affiliated with a recognized organization or institution and if their credentials are relevant to the information presented. Additionally, the presence of contact information for the author can indicate the author's commitment to transparency and accountability.
Ultimately, when evaluating information on a brokerage's website, it is essential to consider the trustworthiness of the information provided.
This can be assessed by checking if sources are cited, if there is a bibliography, and if the information seems fair and balanced. The presence of advertising on the page should also be considered, as it may impact the content of the information included.