Final answer:
The Arctic Monkeys were initially promoted through internet and social media platforms like MySpace and by sharing their music for free, which helped them build a strong, organic fan base. Their energetic live performances further solidified their reputation, allowing them to grow through both digital promotion and word-of-mouth.
Step-by-step explanation:
How Arctic Monkeys were promoted early in their career
The Arctic Monkeys, a British rock band, gained initial fame and promotion through unconventional means compared to the traditional music industry marketing strategies. One of the critical aspects of the Arctic Monkeys' promotion was through the internet and social media, particularly through MySpace, which was a popular social networking site at the time.
They built an organic following by sharing their music online, allowing fans to download their demos for free. This digital sharing of music and word-of-mouth promotion played a significant role in building their fan base.
Their live performances also helped to promote the band. The Arctic Monkeys vigorously toured the local music scene, playing in various venues and gaining a reputation for their energetic live shows.
This helped to grow a devoted fan base that would share their music and talk about their performance, contributing to the viral spread of their reputation.
Eventually, their growing popularity caught the attention of larger media outlets, leading to more traditional forms of promotion like radio play and record deals.
Nonetheless, the groundwork laid by their innovative use of the internet and strong live performances was what truly set the stage for their future success.