In a presidential campaign, it is important to secure as many delegates as possible in order to secure the party's nomination and have a better chance of winning the general election. Delegates are individuals who are selected to represent their state at the party's national convention, where the presidential nominee is officially chosen. These delegates are typically party insiders and influential members of their state, and they play a crucial role in the presidential nominating process. By getting as many of these delegates on their side as possible, a presidential candidate can demonstrate their support within the party and increase their chances of securing the nomination. Additionally, having a large number of delegates can also help a candidate gain leverage in negotiations and strategic decision-making at the national convention.