Question

Retailers can purchase member data and _____ from some social shopping Web sites to find out what consumers like and don't like, and what they are looking for in items sold by the retailer.

Answer 1

Retailers use member data and analytics from social shopping websites to understand consumer preferences, aiding in product offerings and marketing strategies. Interpretation of such data is essential for informed business decisions in the digital era.

Step-by-step explanation:

Retailers can purchase member data and other analytics from some social shopping Web sites to find out consumer preferences. This information may include likes and dislikes, along with insights into what consumers are looking for in products.

For example, a marketing manager for an electronics chain store seeking information about the ages of its customers would benefit from the age-related data collected through social shopping websites. This data can help them understand the age demographics that are most engaged with certain products or promotions.