Final answer:
Ethnocentrism, the belief in the superiority of one's own culture, is a concern in anthropology because it can skew understanding of other cultures, as seen in the ethnographic film Ishi, the Last Yahi, where it may distort representation and perpetuate stereotypes.
Step-by-step explanation:
Ethnocentrism is the belief that one's own culture is superior to others, an attitude that can lead to misunderstanding and biased judgments. In anthropology, it poses a significant concern because it can hinder a true understanding of other cultures and lead to an inaccurate portrayal of their values and practices. The film Ishi, the Last Yahi, depicts the story of the last member of the Native American Yahi tribe. It presents ethical challenges in ethnographic film, such as the portrayal of Ishi's interactions with anthropologists and the public which, if not carefully managed, could have perpetuated stereotypes or violated the dignity of Ishi's cultural heritage. Ethnocentrism in the film could have led to reshaping Ishi's narrative to fit Western perspectives, undermining the complexity and authenticity of his life and culture.