Final answer:
In social studies, individuals who hold a distinctive set of standards and behaviour patterns within a larger society are called subcultures. They may share a common history, language, foodways, or belief system and usually maintain their own unique traditions and practices.
Step-by-step explanation:
In the context of social studies, individuals who hold a distinctive set of standards and behaviour patterns within a larger society, but do not go against the mainstream, may be referred to as subcultures. Subcultures are groups of people who share a common history, language, foodways, or belief system, and they usually maintain their own unique traditions and practices. Some examples of subcultures within American society include ethnic and racial groups that preserve their cultural heritage through language, food, and customs, as well as other subcultures formed around shared experiences or interests.