Final answer:
Digital activism, as argued by Bonilla and Rosa, is a significant form of modern activism that can quickly mobilize awareness, funds, and participation through social media platforms, although it may have a different emotional impact than traditional activism.
Step-by-step explanation:
In the work "#Ferguson," Bonilla and Rosa analyze the effectiveness and realities of digital activism, sometimes referred to as "hashtag activism," as compared to more traditional, on-the-ground activism. They highlight that social media is a powerful tool for generating quick fundraising support, for rallying coordination and participation, and even for institutionalization of social movements such as Black Lives Matter. Examples of successful digital activism include campaigns like McKenna Pope's gender-neutral Easy-Bake Oven and the social media-driven turnout manipulation of a political rally. However, Bonilla and Rosa acknowledge that digital activism can differ in emotional engagement, and the support it garners may be more fleeting than that of real-world movements. Despite these differences, they recognize that large sums of campaign money are raised each election cycle through social media, demonstrating its significant impact on modern activism.