Final answer:
Factors that make an audience more responsive to a message include the attention and self-esteem of the audience members, the credibility and attractiveness of the speaker, and the subtlety, sidedness, and timing of the message.
Step-by-step explanation:
Three factors that make an audience more likely to respond to a message include the characteristics of the audience, the credibility of the speaker, and the qualities of the message itself.
Audience Characteristics
Audience members who are paying attention and have moderate self-esteem are more persuadable. Age also plays a role, with younger adults aged 18-25 typically being more persuadable than older adults.
Speaker Credibility
The credibility of the speaker, including their expertise and trustworthiness, significantly affects persuasiveness. Attractive speakers also have an edge due to the positive association with their appearance.
Message Qualities
Messages that are subtle, offer multiple perspectives, and are well-timed can have a stronger impact. Particularly, if the message ties into what the audience already knows and is culturally considerate, it can be more compelling.