Question

79%cDECISION POINT: SAUBER'S DIFFERENTIAL ADVANTAGE

Keeping the target market and competition in min, what is the best way to position the Sauder washer-dryer in the marketplace? Laundry appliance consumers seek a number of attributes from the product. Fortunately, you just received data from a recent consumer survey identifying cleaning ability, price, and machine size as the three most important attributes to consumers.
Select a positioning statement that you feel captures Sauber's differential advantage most accurately.
Select an option from the choices below and click Submit.
a) Sauber All-In-One: Cleanest clothes, small machine.
b) Sauber All-In-One: Small machine, small price.
c) Sauber All-In-One: Cleanest clothes, high price.

Answer 1

The best way to position the Sauder washer-dryer in the marketplace is to emphasize its a) cleanest clothes and small machine size.

Step-by-step explanation:

Based on the information provided and the importance that consumers place on cleaning ability, price, and machine size, the best way to position the Sauder washer-dryer in the marketplace would be option a) Sauber All-In-One: Cleanest clothes, small machine.

This option highlights the key attributes that consumers value the most - cleanliness and small size. By positioning the product as offering the cleanest clothes and a small machine size, Sauder can differentiate itself from competitors and appeal to the target market.

For example, Sauder can emphasize the advanced cleaning technology incorporated in their washer-dryer, ensuring that customers achieve the cleanest clothes possible. Additionally, they can highlight the compact design that saves space in the laundry area, which is a desirable feature for many consumers.