Question

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DECISION POINT: HOW TO DISTINGUISH YOURSELF FROM YOUR COMPETITORS

Everyone at Sauber is now in agreement that consumers who are time-pressed are the best target market for the All-in-One washer-dryer. Therefore, the target market for the washer-dryer combo is a busy, small-household, high-income consumer who lives in an apartment.

In order to promote the All-in-One washer-dryer to this target, you need to decide how to distinguish it from its competitors. What is a good number of key product differences to promote? There may be more than one good choice here.

Select an option from the choices below and click Submit.

a) One
b) Three
c) Two

Answer 1

A good number of key product differences to promote for the All-in-One washer-dryer is three, providing a balance that highlights the product's value without overwhelming consumers.

Step-by-step explanation:

When promoting a new product like the All-in-One washer-dryer, it is crucial to highlight a set of features that distinguish it from the competitors. A good number of key product differences to promote is usually three.

This allows you to provide enough information to showcase the product's unique value proposition without overwhelming the consumer. Each feature should address the needs and desires of the target market, in this case, busy, small-household, high-income consumers living in apartments.

Product features could include the convenience of having two appliances in one, saving space which is essential for apartment living; advanced technology for faster cycles that cater to the time-pressed consumer; and energy efficiency for the environmentally conscious, high-income customer.

This approach, sometimes referred to as the 'rule of three,' strikes a balance between simplicity and persuasiveness, making the product memorable without providing too much information