Final answer:
The term 'etic' refers to a type of cultural research perspective that can introduce bias into ethnographic studies by judging cultures based on the standards and beliefs of the researcher's own culture.
Step-by-step explanation:
The term 'etic' refers to cultural research perspectives where a researcher might judge another culture based on the standards of their own culture, rather than trying to understand the culture from the perspective of its own members, which would be an 'emic' perspective. In anthropology, having an ethnocentric or etic view is seen as problematic because it introduces significant bias into the study, known as ethnography. Ethnography aims to provide an in-depth understanding of a community's culture from an insider's viewpoint, and this requires avoiding biases, such as those present in an etic perspective.