Question

The Lego Corporation used cultural anthropologists to study the way that children played with Legos. The Legos Corporation conducted this study in order to better market their product. Their study of children at play is an example of ____.

Answer 1

Lego's study of how children play with their toys using cultural anthropologists is an example of applied anthropology, which is utilized to improve product marketing by gaining a deeper insight into consumer behavior.

Step-by-step explanation:

The Lego Corporation's use of cultural anthropologists to study how children play with Legos is an example of applied anthropology. This branch of anthropology aims to solve practical problems by applying anthropological methods and theories. Companies often employ anthropologists to gain a deeper understanding of consumer behavior, enabling them to better market their products. In the case of Lego, cultural anthropologists would conduct ethnographic research, observe play patterns, and engage in interviews and focus groups to gather insight into the cultural aspects of how children interact with their toys. This information can then be used to inform product design and marketing strategies, making sure they are more effectively tailored to their target audience.