Final answer:
The statement is false; SWOT analysis involves subjective judgments and can lead to disagreements among participants due to individual perspectives and biases.
Step-by-step explanation:
The statement that SWOT analysis is objective with easily agreed upon results is false. SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a framework for analyzing an organization's internal and external environments. However, the process of conducting a SWOT analysis involves subjective judgment and can be influenced by the perspectives, biases, and experiences of those participating in the analysis. While experts may have intuitions about a company's situation, the detailed analysis helps to identify potential oversights and pressure-test those assumptions. Despite this, there can often be disagreements about the significance, impact, or categorization of various factors because they are seen through the prism of individual judgment.