Final answer:
Alice Walker's 'Everyday Use' is set during the transformative period of the late 1960s and early 1970s, deeply influenced by the Civil Rights Movement and Black Power activism.
Step-by-step explanation:
The short story Everyday Use by Alice Walker is set during the late 1960s and early 1970s, a period of significant activism in the push for African American equality, pride, and social justice. This era is characterized by the Civil Rights Movement and the rise of Black Power, both of which contributed to a strong sense of Black consciousness. In the story, Dee's and Maggie's differing attitudes towards their heritage and culture reflect the transformative racial social movements of the time, especially regarding the African American acceptance of their identity, highlighted by the conflict over the ownership of a quilt, symbolizing the broader theme.