Final answer:
Insurance companies must use their official logo and branding in advertising to maintain a consistent brand experience and ensure recognition and trust.
Step-by-step explanation:
When it comes to insurance advertising, a company needs to use its official logo and branding. According to marketing principles, a logo is a vital component of a company's corporate identity. Graphic designers strive to create logos that are distinctive, easily identifiable, and encapsulate the essence of the business they represent. Logos serve as a fundamental part of the visual branding of a company and are legally protected as trademarks. As highlighted by Naomi Klein, the consistency of this branding across different platforms is essential for companies to establish a strong presence, which can lead to brand recognition and customer trust. An insurance company must, therefore, consistently show its logo along with its messaging to ensure a cohesive brand experience for consumers.