Final answer:
Presenting a sample or tasting and a captivating label are effective ways to generate interest in a rare, unusual, or new beer.
Step-by-step explanation:
In the context of a rare, unusual, or new beer, presenting a sample or tasting to the consumer is an effective way to generate interest and encourage purchase. This allows the consumer to experience the taste and quality of the beer, which can be a deciding factor in their decision to buy it.
Additionally, providing a captivating label can also attract consumers. A well-designed label that stands out and effectively communicates the unique qualities of the beer can pique curiosity and capture attention.
While the price and the history can be important factors, they may not be as influential in driving consumer interest as a sample or tasting experience and a captivating label.