Question

If Jack's marketing plan is part of the business plan, which of the following can be avoided as a component of the marketing plan in order to prevent duplication?

A. Marketing analysis.
B. Situational analysis.
C. Executive summary.
D. Cash flow statement.

Answer 1

The Cash flow statement can be omitted from the marketing plan to avoid duplication since it is likely included in the financial section of the business plan.

Step-by-step explanation:

If Jack's marketing plan is a subsection within the overall business plan, avoiding duplication of content is important for clarity and efficiency. In this context, the Cash flow statement is likely to be covered comprehensively within the financial section of the business plan and thus could be avoided in the marketing plan. The marketing plan should focus on areas like Marketing analysis, Situational analysis, and possibly an Executive summary specific to marketing activities, which are unique to the marketing section and not just general business planning sections.