Question

Ian is developing a business plan for his company. Along with the other sections, the business plan will also include the marketing plan of his company. To avoid duplication of information, which of the following should Ian typically avoid including as a key component of the marketing plan?

A. Specific details about the company's target market.
B. Information about the company's present and near future situation, including competitor.
C. Balance sheets and income statements of the company.
D. Details of the company's differential advantage.

Answer 1

In Ian's marketing plan, he should typically avoid including balance sheets and income statements of the company as a key component.

Step-by-step explanation:

In Ian's marketing plan, he should typically avoid including balance sheets and income statements of the company as a key component.

Balance sheets and income statements are financial documents that provide information about the company's financial health and performance, which are more relevant to the financial section of his business plan rather than the marketing plan.

Instead, Ian should focus on including specific details about the company's target market, information about the company's present and near future situation (including competitors), and details of the company's differential advantage as key components of his marketing plan.