Question

Drugs sold under the Myko Pharmaceuticals brand come in two different quality standards. The high quality and high-priced drugs are exported to countries that have high per capita income, whereas the low-priced drugs are sold in countries that have low per capita income. This is an example of _____ segmentation.

A. Demographic.
B. Benefit.
C. Behavioral.
D. Psychographic.

Answer 1

The example of selling high-quality drugs to high-income countries and low-priced drugs to low-income countries represents benefit segmentation.

Step-by-step explanation:

The example provided of selling high-quality drugs under the Myko Pharmaceuticals brand to countries with high per capita income and low-priced drugs to countries with low per capita income represents segmentation based on benefit. This type of segmentation focuses on the specific benefits that different customer groups seek from a product or service.