Question

Danielle, a graduate in fashion technology, always found it tough to find clothes for her as she belonged to the category of plus-size. Hence, she launched her clothing brand "Taurus Trends" that catered to the needs of plus-size and extremely tall women. Danielle invited 8-10 plus-size women for coffee so that she could ask them a series of questions and encouraged them to discuss their shopping experiences among each other as well as their likes and dislikes about the available apparel choices. Danielle's research method is an example of a(n) _____ research.

A. Survey.
B. Ethnographic.
C. Focus group.
D. Secondary.

Answer 1

Danielle's method of conducting research by having a conversational gathering with plus-size women to discuss their clothing preferences is an example of a focus group.

Step-by-step explanation:

Danielle, a graduate in fashion technology, has conducted research by inviting plus-size women to discuss their shopping experiences and preferences in an intimate setting. This type of research methodology, where a small group of people are brought together to discuss a specific topic guided by a moderator, is an example of a focus group. Focus groups are often used to gather detailed qualitative data and gain deeper insights into the participants' feelings and opinions about a product, service, concept, or advertisement.