49.5k views
0 votes
Peace Cut, Inc. manufactures "one size fits all" unisex pajamas. This is typically an example of _____ marketing strategy.

A. Customization.
B. Concentrate.
C. Niche.
D. Undifferentiated.

1 Answer

1 vote

Final answer:

Peace Cut, Inc. uses an undifferentiated marketing strategy for their unisex pajamas. The move of many U.S. clothing corporations to China is an example of offshoring, which is done to reduce labor costs and increase profits.

Step-by-step explanation:

Peace Cut, Inc. manufactures "one size fits all" unisex pajamas, which is typically an example of an undifferentiated marketing strategy. This approach does not segment the market or tailor the product to different groups; instead, it targets the whole market with one offer. This strategy assumes that all customers have a similar need that can be met with a single product.

In the past, the United States manufactured clothes. However, many clothing corporations have shut down their U.S. factories and relocated to China. This move is an example of offshoring, where companies move manufacturing processes to countries where labor is cheaper in order to cut costs and increase profits.

User Derflo
by
7.8k points