Question

Danielle, a graduate in fashion technology, always found it tough to find clothes for her as she belonged to the category of plus-size. Hence, she launched her clothing brand Taurus Trends that catered to the needs of plus-size and extremely tall women. In developing a marketing plan, Danielle should typically begin by defining the _____.

A. Target market.
B. Current situation.
C. 4 Ps.
D. Marketing strategy.

Answer 1

Danielle should typically begin by defining the target market in her marketing plan for Taurus Trends.

Step-by-step explanation:

In developing a marketing plan, Danielle should typically begin by defining the target market. The target market refers to the specific group of people that Danielle's clothing brand, Taurus Trends, aims to serve. By defining the target market, Danielle can better understand the needs, preferences, and characteristics of plus-size and extremely tall women who are potential customers for her brand.

This step is crucial as it helps Danielle in shaping her marketing strategies and tailoring her products to meet the specific needs of her target market. Once the target market is defined, Danielle can then move on to analyzing the current situation, developing the marketing strategy, and considering the 4 Ps of marketing (product, price, place, and promotion) as part of her overall marketing plan.