165k views
1 vote
Which of the following statements is true about the focus group method of market research?

A. It is a form of secondary research.
B. It involves observing the participants without interacting with them.
C. It is a large group of more than 50 participants.
D. It is led by a moderator who is skilled to ask questions the right way.

User Millikan
by
7.8k points

1 Answer

2 votes

Final answer:

The focus group method of market research is led by a skilled moderator who asks questions.

Step-by-step explanation:

The correct statement about the focus group method of market research is D. It is led by a moderator who is skilled to ask questions the right way.



Focus groups are a qualitative research method used to gather information and opinions from a small group of people. The group typically consists of 6-10 participants who are led by a skilled moderator. The moderator guides the discussion, asks relevant questions, and encourages participants to share their thoughts and experiences. The goal of a focus group is to gain in-depth insights and understand the attitudes, beliefs, and preferences of the target audience.

User DimG
by
8.3k points

No related questions found

Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.

9.4m questions

12.2m answers

Categories