Question

Which of the following statements is true about the focus group method of market research?

A. It is a form of secondary research.
B. It involves observing the participants without interacting with them.
C. It is a large group of more than 50 participants.
D. It is led by a moderator who is skilled to ask questions the right way.

Answer 1

The focus group method of market research is led by a skilled moderator who asks questions.

Step-by-step explanation:

The correct statement about the focus group method of market research is D. It is led by a moderator who is skilled to ask questions the right way.

Focus groups are a qualitative research method used to gather information and opinions from a small group of people. The group typically consists of 6-10 participants who are led by a skilled moderator. The moderator guides the discussion, asks relevant questions, and encourages participants to share their thoughts and experiences. The goal of a focus group is to gain in-depth insights and understand the attitudes, beliefs, and preferences of the target audience.