216k views
1 vote
Maya runs a home-based apparel business called Round Polka, catering only to the needs of pregnant women. Identify the type of marketing strategy involved.

A. Differentiated strategy.
B. Concentrated strategy.
C. Undifferentiated strategy.
D. Mass strategy.

User Bobby C
by
8.3k points

1 Answer

4 votes

Final answer:

Round Polka employs a Concentrated strategy by targeting the niche market of pregnant women, opting to meet their specific apparel needs with specialized products.

Step-by-step explanation:

Maya's home-based apparel business, Round Polka, which caters specifically to the needs of pregnant women, utilizes a Concentrated strategy. This marketing strategy targets a very specific segment of the market, in this case, pregnant women, rather than a wide audience. The concept behind this approach is similar to the theory of product differentiation in monopolistic competition where businesses focus on a niche market, offering specialized products to meet the unique demands of that audience. By tailoring her products to this specific group, Maya can address their particular needs more effectively than if she were trying to appeal to the broader apparel market.

User Maulrus
by
7.9k points