Question

Skygull, Inc. is planning to launch a new generation of cell phones. Being the first entrant in this market makes it difficult for the company to decide the means to reach its potential customers, the advertising medium to use, and the optimum price for each cell phone. Skygull, Inc. can best tackle this problem by conducting a(n) _____.

A. Social audit.
B. Variance analysis.
C. Operational benchmarking.
D. Marketing research.

Answer 1

Skygull, Inc. should conduct marketing research to make informed decisions on advertising mediums and cell phone pricing for their market entry.

Step-by-step explanation:

Skygull, Inc. can best tackle the problem of deciding the means to reach its potential customers, the advertising medium to use, and the optimum price for each cell phone by conducting a marketing research. Marketing research will allow the company to gather data on consumer behaviors, preferences, and the potential market response to its new cell phone. Techniques might include surveys, focus groups, and analyzing consumer data to inform their marketing strategy and pricing decisions.