Question

E and C Inc. produces two categories of woolen clothes under the brand names "extreme" and "cool." The brand "extreme" is sold in areas that have harsh winters, and the brand "cool" is sold in areas that have warm summers. This is a typical example of _____ segmentation.

A. Psychographic
B. Behavioral
C. Demographic.
D. Geographic

Answer 1

E and C Inc.'s marketing strategy for 'extreme' and 'cool' brands of woolen clothes is a typical example of Geographic segmentation. It categorizes products based on the geographic locations and associated climates where they will be sold.

Step-by-step explanation:

The categorization of E and C Inc.'s woolen clothes — 'extreme' for harsh winters and 'cool' for warm summers — demonstrates the company's product strategy based on the environmental conditions of different geographic locations. This strategy is a typical example of Geographic segmentation, where market segmentation is done according to the geographic boundaries or characteristics.

For instance, Abercrombie & Fitch used landscape imagery associated with the East Coast yacht club to market their 'casual luxury' brand, highlighting a specific lifestyle and regional appeal. Similarly, product differentiation in clothing can be seen in Type E climates, like the Polar Regions, where clothes must provide insulation from extreme cold, and in Type D climates with colder winters where warmer clothing is also needed.

Geographic variation also affects consumer preferences and behaviors as seen in the case of wax-print cloth which is popular in many parts of Africa, indicating a cultural integration grounded in geographic specificity.