Question

While the competitors of Premium Airlines cater to both the business and economy class customers along with the executive class customers, the company aims at focusing all its service efforts on customers who prefer to travel in style and comfort. Hence, the firm's airplanes only have executive seats. This is an example of a(n) _____ marketing strategy.

A. Differentiated.
B. Concentrated.
C. Undifferentiated.
D. Mass.

Answer 1

The marketing strategy described is a concentrated marketing strategy, where the company focuses on serving a specific target market segment.

Step-by-step explanation:

The marketing strategy described in the question is an example of a concentrated marketing strategy. The company, Premium Airlines, focuses all its service efforts on customers who prefer to travel in style and comfort, and therefore only offers executive seats on its airplanes. This approach allows the company to specialize in serving a specific target market segment rather than trying to cater to multiple customer segments.