Question

Myro Labs, Inc. has organized for a formal discussion between 12 potential customers to test a new drug product's packaging and pricing. The company's marketing head has been carefully questioning the participants in order to effectively bring out their reactions toward the new product. This is a typical example of a(n) _____.

A. Ethnographic research.
B. Secondary research.
C. Focus group research.
D. Survey research.

Answer 1

The scenario described is an example of focus group research, where a company organizes a discussion with potential customers to gather their thoughts and behaviors towards a new product.

Step-by-step explanation:

The scenario described in the question is a typical example of focus group research. Focus group research involves organizing a formal discussion with a group of participants to gather their reactions and insights about a particular product or topic. In this case, Myro Labs, Inc. is gathering feedback on the new drug product's packaging and pricing by carefully questioning 12 potential customers. This method allows the company to effectively understand the participants' thoughts and behaviors towards the new product.