Question

Which of the following budgeting techniques relies on the consumer to create demand for the product and convince retailers to offer the product?

A) Pull strategy.
B) Push strategy.
C) Guerilla marketing.
D) Experiential marketing.

Answer 1

The budgeting technique that relies on the consumer to create demand for the product and convince retailers to offer the product is the Pull strategy. With a pull strategy, the focus is on creating consumer demand through advertising, promotions, and other marketing efforts.

Step-by-step explanation:

The budgeting technique that relies on the consumer to create demand for the product and convince retailers to offer the product is the Pull strategy. With a pull strategy, the focus is on creating consumer demand through advertising, promotions, and other marketing efforts. This demand then pulls the product through the supply chain, encouraging retailers to stock and offer the product to meet consumer demand.