Question

A marketer utilizing the hierarchy of effects would use which of the following promotional efforts to accomplish the purchase objective?

A) Awareness.
B) Interest.
C) Desire.
D) Action.

Answer 1

The marketer utilizing the hierarchy of effects would use the promotional effort of Action to accomplish the purchase objective.

Step-by-step explanation:

The correct answer according to the hierarchy of effects is D) Action.

The hierarchy of effects is a model that details the series of steps a consumer takes when making a purchasing decision. It consists of the following stages:

• Awareness: Creating awareness about the product or service.
• Interest: Generating interest and capturing attention.
• Desire: Creating desire or a sense of want for the product.
• Action: Encouraging and facilitating the purchase or action.

Since the question specifically asks about the purchase objective, the marketer would focus on the final stage, which is Action. This stage involves implementing promotional efforts that lead to the actual purchase of the product.