Question

Which of the following refers to a vertical marketing system in which channel members remain independent but voluntarily work together because of the power of a single channel member?

A) Administered vertical marketing system.
B) Contractual vertical marketing system.
C) Corporate vertical marketing system.
D) Conventional marketing system.

Answer 1

An Administered vertical marketing system is where independent channel members cooperate due to the influence of a dominant member.

Step-by-step explanation:

The type of vertical marketing system where channel members remain independent but voluntarily work together due to the power of a single channel member is known as an Administered vertical marketing system. This system is characterized by coordination and integration of activities through a central dominant member of the channel, rather than through ownership (Corporate vertical marketing system) or contractual agreements (Contractual vertical marketing system).

The conventional marketing system is a more traditional approach, with each member of the channel working independently.