The correct pricing strategy that encompasses offering price reductions only during specific times of the year is Seasonal pricing. This tactic adjusts prices to align with seasonal demand and should not be confused with Everyday low pricing, Promotional pricing, or Dynamic pricing.
The pricing tactic used when price reductions are offered only during a certain time of the year is Seasonal pricing. This strategy involves adjusting prices based on the season to reflect changes in supply and demand, costs, or other factors specific to the time of year. For example, a business might lower prices for winter clothing towards the end of winter or offer discounts on air conditioners in cooler months.
This tactic is distinct from Everyday low pricing, which promises consumers consistently low prices without temporary discounts, Promotional pricing, which refers to short-term price reductions to stimulate sales of a product, and Dynamic pricing, which involves changing prices in response to real-time supply and demand conditions.