Question

Which mass communication strategy is used to create a positive public image of an organization and its associated products, or minimize a negative image?

A) Public relations.
B) Guerrilla marketing.
C) Product placement.
D) Direct marketing.

Answer 1

Public Relations (A) is the mass communication strategy used to create a positive public image or minimize a negative image of an organization and its products.

Step-by-step explanation:

The mass communication strategy used to create a positive public image of an organization and its associated products, or minimize a negative image, is Public Relations (A).

Public relations involves communication carried out to improve the image of companies, organizations, or candidates for office. It is not a neutral information form and is typically conducted by a spokesperson who is paid to help the organization or individual get positive press. Public relations materials often appear as press releases or paid advertisements in newspapers and other media outlets.

An example of public relations in action is when a company sponsors a charity event or puts out a press release highlighting their environmentally friendly practices to create a positive public image.