Question

(MCQ): Which type of digital marketing channel should be pursued by a firm that wants to send digital messages directly to a potential customer's mobile phone as a text message?

Option 1: Email marketing.
Option 2: Social media marketing.
Option 3: Search engine marketing.
Option 4: SMS marketing.

Answer 1

SMS marketing is the correct digital marketing channel to send direct text messages to potential customers on their mobile phones, providing immediate and personal engagement.

Step-by-step explanation:

The type of digital marketing channel that a firm should pursue to send digital messages directly to a potential customer's mobile phone as a text message is SMS marketing. This form of marketing allows for direct communication through text messages to mobile devices, offering personalized and immediate engagement with the audience. Unlike email marketing, which sends messages to a user's email account, or social media marketing and search engine marketing, which rely on platforms and search results, SMS marketing directly targets users' mobile phones. It uses textual media predominantly and is highly effective for reaching a targeted audience quickly.