Question

Which of the following describes a method by which marketers get information about everyday happenings in the marketing environment?

Option 1: Market Segmentation.
Option 2: Marketing Mix Analysis.
Option 3: Marketing Surveillance.
Option 4: Marketing Audit.

Answer 1

Marketing Surveillance is the method by which marketers get information about everyday happenings in the marketing environment.

Step-by-step explanation:

The method by which marketers get information about everyday happenings in the marketing environment is Marketing Surveillance. Marketing surveillance involves the systematic collection and analysis of data about competitors, customers, and other factors that affect the marketing environment. It helps marketers stay updated on market trends, customer preferences, and competitive strategies.