The term that specifically refers to the process of converting a website visitor into a customer who completes a transaction is the Conversion rate. This metric is essential for evaluating the effectiveness of a marketing investment in generating sales through a company's online platform.
When referring to the concept of turning a Web site visitor into a customer who has chosen to make a transaction, the term that is most applicable is Conversion rate. It signifies the percentage of visitors to a website who complete a desired action, which in this context is making a transaction. This measure is critical to understanding how effectively a company's online presence is contributing to its bottom line, capturing how well marketing investments translate into actual sales.
In contrast, Return on Investment (ROI) measures overall efficiency of an investment; Customer Acquisition Cost (CAC) calculates the cost associated with convincing a customer to buy a product or service, while Customer Lifetime Value (CLV) estimates the total worth of a customer over the whole period of their relationship with a company.