Question

Which of the following branding strategies benefits partnering companies by combining the two brands to provide more recognition power than either enjoys alone?

Option 1: Co-branding.
Option 2: Private branding.
Option 3: Family branding.
Option 4: Individual branding.

Answer 1

Co-branding is the branding strategy that benefits partnering companies by combining the two brands to provide more recognition power than either enjoys alone.

Step-by-step explanation:

The branding strategy that benefits partnering companies by combining the two brands to provide more recognition power than either enjoys alone is co-branding. Co-branding involves two or more companies joining together to create a single product or service that incorporates both brands. This strategy allows each brand to leverage the reputation, customer loyalty, and market presence of the other brand, resulting in increased recognition and credibility.