Question

Which of the following is the phase in the new product development process in which companies launch a new product, and it requires full-scale production, distribution, advertising, and sales promotion?

A) Commercialization.
B) Idea generation.
C) Concept testing.
D) Prototype development.

Answer 1

Commercialization is the phase in the new product development process where companies launch a new product and it requires full-scale production, distribution, advertising, and sales promotion.

Step-by-step explanation:

The phase in the new product development process in which companies launch a new product, and it requires full-scale production, distribution, advertising, and sales promotion is Commercialization. This is the final stage of the product development process where the product is introduced to the market and made available to consumers. During this phase, companies focus on ramping up production, establishing distribution channels, implementing advertising and sales strategies to maximize product visibility and generate sales.