Final answer:
Environmental Scanning is the part of a marketing information system that collects data on world events affecting business. It plays a crucial role in gathering external information, which has become even more significant with advancements in information technology and globalization.
Step-by-step explanation:
The component of a marketing information system that gathers data on global events that could impact a business is called Environmental Scanning. Environmental Scanning involves the systematic examination of external factors that could influence the corporation's decision-making process. This could include political, economic, social, and technological events, as well as natural disasters or changes in consumer behavior.
In the context of modern information technologies such as the Internet, Global Positioning System (GPS), or Geographic Information Systems (GIS), environmental scanning has become increasingly significant. These technologies have enabled businesses to gather and analyze data with greater speed and precision, leading to improved strategic planning and competitive positioning.
With the shifts towards technology and globalization, environmental scanning has become essential for businesses to stay aware of international market changes and the increasing competition driven by the vast improvements in communication technologies.