Final answer:
Marketing tactics are used by organizations to carry out the day-to-day activities of the marketing plan. They involve specific actions and initiatives such as advertising, promotions, and social media marketing. A marketing budget is allocated to support these tactics, and marketing metrics are used to measure their effectiveness.
Step-by-step explanation:
The day-to-day activities of a marketing plan are carried out through marketing tactics. Marketing tactics are the specific actions and initiatives that organizations take to achieve their marketing goals and objectives. These tactics can include activities such as advertising, promotions, public relations, direct marketing, and social media marketing.
Although marketing strategy sets the overall direction and goals for marketing efforts, it is the tactics that implement the strategy on a day-to-day basis. Marketing tactics are the practical steps that translate the strategy into action and allow organizations to engage with their target audience and create awareness, interest, and desire for their products or services.
It is important for organizations to allocate a marketing budget to support the execution of these tactics. The budget will determine the resources available for marketing activities such as advertising spend, event sponsorships, digital marketing campaigns, and content creation. The marketing metrics are used to measure the effectiveness and performance of the tactics, providing insights into the success of the marketing efforts and informing future decision-making.