Question

For years, supermarkets, such as Safeway, have sold data derived from all the items processed at the cash register when consumers check out with their loyalty cards. Which of the following refers to this type of information?

Option 1: Transactional data.
Option 2: Demographic data.
Option 3: Psychographic data.
Option 4: Behavioral data.

Answer 1

Transactional data refers to the information derived from all the items processed at the cash register when consumers check out with their loyalty cards.

Step-by-step explanation:

The type of information derived from all the items processed at the cash register when consumers check out with their loyalty cards is Option 1: Transactional data. Transactional data includes details about each purchase made by customers, such as the items purchased, their prices, and the transaction date and time.