Final answer:
Self-reports will provide accurate measurement of our variables when the questions are clear and unbiased.
Step-by-step explanation:
Self-reports will provide accurate measurement of our variables when the questions are clear and unbiased. Clear and unbiased questions allow respondents to provide honest and accurate answers. For example, if a survey asks questions in a way that leads respondents to answer in a socially desirable manner, the data collected may not accurately represent their true beliefs or experiences.