Final answer:
An example of an action taken in a purchase intent campaign is retargeting ads, which aim to increase purchase intent by showing ads to users who have previously shown interest in a product or service.
Step-by-step explanation:
An example of an action taken in a purchase intent campaign is retargeting ads. Retargeting is when a website or advertiser shows ads to users who have previously visited their website or shown interest in their products or services. By targeting these users who have already expressed some level of interest, the campaign aims to increase their purchase intent and encourage them to make a purchase.
For example, let's say you were browsing online for a particular brand of shoes. After leaving the website without making a purchase, you start seeing ads for the same shoes on other websites or social media platforms. These ads are specifically targeting you based on your previous interest and are designed to remind you of the product and encourage you to make a purchase.
This action in the purchase intent campaign helps to keep the brand or product in the forefront of the potential buyer's mind and increase the likelihood of them completing a purchase.