Final answer:
Hootsuite lets you 'geo-target' your Tweets by country, which is useful for filtering tweets, avoiding overwhelming non-target audiences, searching mentions of your brand, but it does not auto-localize tweeted content.
Step-by-step explanation:
Hootsuite is a social media management platform that allows users to schedule and manage their social media posts. One of the features of Hootsuite is the ability to 'geo-target' tweets by country. This means that users can specify the country they want their tweets to be visible in. This feature is useful for several reasons:
- Filtering all tweets coming out of a specified country by keyword: With geo-targeting, users can filter tweets from a specific country based on keywords. This can be helpful for monitoring discussions or trends related to a specific topic or event in that country.
- Avoiding overwhelming audiences in non-target countries with irrelevant content: Geo-targeting allows users to tailor their content to specific countries, ensuring that their tweets are relevant to the intended audience. This helps avoid overwhelming audiences in non-target countries with content that may not be of interest or relevance to them.
- Searching geographical regions for mentions of your brand: Geo-targeting also enables users to search for mentions of their brand in specific geographical regions. This can provide valuable insights into how their brand is perceived or talked about in different countries.
- Auto-localizing your tweeted content to the dominant language in that region: While Hootsuite's geo-targeting feature allows users to target tweets by country, it does not have the capability to automatically localize the content to the dominant language in that region. Users would need to manually adjust the content to ensure it is in the appropriate language if they want to cater to a specific language-speaking audience.