Final answer:
The best Hootsuite feature to employ for categorizing outgoing and incoming social messages by topic is Internal post-tagging. It allows you to assign tags to messages and categorize them based on specific topics.
Step-by-step explanation:
The best Hootsuite feature to employ if you want to categorize outgoing and incoming social messages according to topic is Internal post-tagging. Internal post-tagging allows you to assign tags to your social media messages, making it easier to organize and categorize them based on specific topics. For example, if you want to categorize messages related to 'Technology', you can tag those messages with the 'Technology' tag. This feature helps you stay organized and quickly find messages related to specific topics.
Another feature that can help with organizing social messages, but is not the best fit for categorization by topic, is Content Library. The Content Library allows you to store and access pre-approved content, which can be helpful for sharing consistent messaging across different platforms and teams, but it is not specifically designed for categorizing messages by topic.
Hootags and Messaging bookmarks are not features of Hootsuite, so they are not applicable for categorizing social messages.