Question

Hootsuite Amplify supports an employee advocacy strategy by:

A) Letting employees 'upvote' content they feel should be publishing by their company.
B) Efficiently alerting employees to relevant internal job opportunities.
C) Letting trusted employees connect their personal blogs directly into their company's Hootsuite RSS feed.
D) Surfacing high engagement content that employees share on their personal networks.
E) Making it easy for employees to share approved company content to their personal social profiles.

Answer 1

Hootsuite Amplify aids an employee advocacy strategy by making it easier for employees to share company-approved content on their personal social profiles, helping to extend the reach and engagement of the content.

Step-by-step explanation:

Hootsuite Amplify is a tool that supports an employee advocacy strategy by making it easy for employees to share approved company content to their personal social profiles. This function increases the content's reach and potentially its level of engagement. By enabling employees to effortlessly disseminate information, organizations can leverage their social networks to enhance the company's online presence and promote its brand organically.

For example, when a company posts content that is doing well in terms of engagement, employees can contribute to the momentum by sharing this content to their networks, similar to how activists engage with content by clicking "like" or retweeting from their desks. This reinforces the company's message and amplifies its reach exponentially. Additionally, employees can stay informed about internal updates, such as job openings, through the use of social media sites.

Thus, Hootsuite Amplify is designed primarily to capitalize on high engagement content and assist employees in promoting their company's messaging in an authentic and effective manner.