Final answer:
An advantage of sharing a Board with a colleague is continuous access to real-time data, the ability to analyze specific team member activity, and the inclusion of a qualitative analysis report.
Step-by-step explanation:
An advantage of sharing a Board with a colleague rather than sending them a static analytics report is that Boards provide your colleagues with continuous access to real-time data, whenever they want it. This means that your colleague can always stay updated on the latest information and make informed decisions. For example, if the analytics report shows that a particular marketing campaign is underperforming, your colleague can see this in real-time and make adjustments immediately.
Another advantage is that Boards can analyze a team member's Hootsuite activity to pull out the metrics that are most valuable to them. This allows your colleague to focus on the specific data that pertains to their role or responsibilities.
Lastly, Boards include a qualitative analysis report indicating what should be done more of (and less of). This provides valuable insights and recommendations to your colleague, helping them to improve their social media activities and achieve better results.