Question

When you're creating a campaign in Hootsuite Campaigns, and trying to decide what information contestants must provide, what are two best practices? (pick two)

A) Not to ask for more information than you need.
B) Think about the needs of the 3rd parties to whom you'll sell the data once your campaign is complete.
C) Be sure that the prize you're offering justifies the amount of information being asked for.
D) Let Hootsuite Campaigns' 'Auto-Create' feature decide for you, especially if you're new to campaign creation and are unsure.
E) Err on the side of requiring more information, as this will be useful for subsequent marketing campaigns.

Answer 1

Two best practices for creating a Hootsuite Campaign include not asking for more information than necessary and ensuring the prize justifies the amount of information requested. These practices help maintain participant trust and increase campaign effectiveness.

Step-by-step explanation:

Best Practices for Collecting Contestant Information in Hootsuite Campaigns

When creating a campaign in Hootsuite Campaigns and deciding on the information contestants must provide, two best practices to keep in mind are:

Not to ask for more information than you need: This helps to ensure that participants are not overwhelmed or deterred by an excessively lengthy form, which could lower participation rates.

Ensure that the prize justifies the information requested: When participants understand the value of the prize, they're often more willing to provide the necessary personal details.

It’s important to balance the data collection objectives with the contestants’ willingness to share personal information. Striking this balance can result in higher campaign participation and better quality data for future marketing campaigns. Gathering too much information might lead to privacy concerns and lower participation, while not enough data could hamper the effectiveness of follow-up marketing efforts.