Final answer:
The established principles that guide counselors in the conscientious practice of their profession are known as Ethical Guidelines.
Step-by-step explanation:
The established principles that guide counselors in the conscientious practice of their profession are known as Ethical Guidelines. These guidelines provide counselors with a framework for ethical decision making and ensure that they prioritize the well-being of their clients. For example, ethical guidelines may require counselors to maintain confidentiality, avoid conflicts of interest, and provide culturally sensitive and non-discriminatory therapy.